Spotify Marketing Tips for 2020: How do I get my song on a Spotify playlist?

Are you an independent artist wanting to learn about Spotify marketing tips and how to get on the best Spotify playlists? Watch our video and reach out to the HIP Video Promo team at 732-613-1779 or info@HIPVideoPromo.com.

Hello everyone! I am Andy Gesner, and I am the owner and president of HIP Video Promo.

Over 20 years of helping clients – bands, solo artists, EDM producers, all kinds of great creatives – one frequent question musicians ask me is, “how can you help me with Spotify marketing?” Yes, we have built our reputation on promoting music videos, and we also help our clients with social media marketing. But in 2017, clients began asking me about Spotify, and we knew it was time to figure out how to help our clients with Spotify playlist pitching.

Currently, Spotify is on fire! Music lovers are going to Spotify now more than ever; there are currently 299 million active users on Spotify, with over 134 million paid subscribers on Spotify in over 92 countries. Along with music video promotion and social media marketing, Spotify marketing has become critical to a burgeoning independent artist’s career. But if you’re an independent artist, you may be scratching your head wondering how you can pitch your new song to Spotify playlist curators.

Well, my suggestion is to reach out to HIP! Since 2017, we have been pitching songs to Spotify playlist curators. We started very slowly. We are highly curated; many songs presented to us, we end up not promoting. We want these Spotify playlist curators to know that here at HIP, we will only be presenting them the best of the best in each genre. My team and I check out every single song presented to us; when we feel confident that the song presented to us is a song that will enjoy a successful Spotify marketing campaign, we’re comfortable moving forward.

So when we do move forward with a client, how does our Spotify marketing campaign work? We promise to secure anywhere between 10 and 12 user curated Spotify playlists. These are all playlists that have an active, loyal following. People following these playlists are excited to hear new songs from new artists, making it a strong fit for our clients.

The campaign runs for 30 days. Sometimes we’re able to secure the initial 10 to 12 user-curated Spotify playlists within the first couple of weeks. If that does happen, we keep pitching for the entire 30-day campaign. So, many clients end up with substantially more playlists – and the more playlists we secure, the more streams you’ll enjoy on Spotify.

As the person in charge, if you’ve got questions about our Spotify marketing, I encourage you to reach out to me. I’m readily available to speak with you. You can call me at (732)-613-1779. Or you can email me at info@HIPVideoPromo.com. Now more than ever, Spotify marketing is an essential part of your marketing plan. Don’t just leave it; set aside time to attend to it now.

The best thing you can do is give me a call. I look forward to speaking with you!