HIP Year in Review: 2010
Flashback Friday – Bryan Adams – “This Side Of Paradise”
August 30, 2024
Flashback Friday – Halestorm – “Takes My Life”
September 6, 2024
No one feels the need to question what was so special about 2010. In the same year when Taylor Swift won four Grammy awards and smartphone users became obsessed with the newly launched Instagram and Angry Birds apps, HIP Video Promo fought the good fight on behalf of these phenomenal artists’ music videos.
Sharon Jones & The Dap-Kings – “I Learned The Hard Way” – 1M views – “Experience is a hard teacher; she gives the test first, the lessons afterwards.” These words of Vernon Law apply in Sharon Jones & The Dap-Kings’ retelling of her relationship that did not pan out, finding out that her ex-lover was deceiving her right before her eyes, but she wasn’t catching it.
Goldfrapp – “Alive” – 485K views – Up on her pedestal, Goldfrapp is the main focus of the “Alive” music video as she sings the song. Beneath her on the ground level are mysterious men in black cloaks, soon accompanied by women with big hair and bright-colored spandex.
Spoon – “Written in Reverse” – 129K views – Testing. Testing. The first 45 seconds of the clip show the members of Spoon getting their musical equipment ready to go. Listeners and viewers see and hear them tuning the guitar, warming up with the “Written in Reverse” piano riff, banging the crash cymbal on the drum set, and attaching a pop screen to frontman Britt Daniel’s microphone.
Johnny Cash – “Ain’t No Grave” – 10M views – Oh, Johnny Cash. There is no shortage of positive reminiscing about him. As credited in HIP Year in Review 2003, his decision to put his trust in HIP for “Hurt” was a pivotal moment in the early days of our company. Fast forward to 2010, the “Ain’t No Grave” music video was part of The Johnny Cash Project, paying homage to the late musician.
Five Finger Death Punch – “Bad Company” – 185M views – Our partnership with Five Finger Death Punch dates back to “The Bleeding” in 2007. “Bad Company” was the fourth of the six Five Finger Death Punch music videos we had the pleasure of promoting, and this one is a cover of the self-titled song from Bad Company in 1974.
Yeasayer – “Madder Red” – 1M views – The overarching theme displayed audibly and visually here is guilt. “Madder Red” encapsulates the internal feeling of someone knowing they are not standing by who they should be when that somebody truly needs them, but the person goes about life according to plan despite the tugging for them to stay regardless.
Good Old War – “That’s Some Dream” – 410K views – There is no shortage of creativity from Good Old War. The creative process for naming the band proves it enough. Each word is pulled from a section of the talented bandmates’ names: Keith Goodwin, Tim Arnold, and Dan Schwartz. That knack for making greatness out of little details is what fans admire about Good Old War, and they do it again with “That’s Some Dream.”
Sarah Jaffe – “Clementine” – 256K views – Singer-songwriter Sarah Jaffe’s career skyrocketed with the release of her debut album, Suburban Nature. Considering “Clementine” is such a fan-favorite from Suburban Nature, it is unbelievable to think that Jaffe almost cut it out of the set. In an interview with the St. Louis Magazine, she reveals that the song had no meaning to her when she wrote it, but her mom loved it so much that she opted to let it stay where it was.
!!! (Chk Chk Chk) – “Jamie, My Intentions Are Bass” – 92K views – Right from the beginning of “Jamie, My Intentions Are Bass,” the music video addresses the band name. Regular !!! followers know that the band name is pronounced “Chk Chk Chk,” not “Exclamation Point, Exclamation Point, Exclamation Point,” yet they probably have had or heard the conversation much like the one included multiple instances before when discussing !!!’s intoxicatingly catchy indie productions too.
of Montreal – “Coquet, Coquette” – 490K views – If you’ve kept up with HIP Year in Review thus far, you might recall our first of Montreal promotion from 2005. Five years later, we were right alongside them for “Coquet, Coquette,” the eighth of 14 videos of Montreal delivered to HIP to date.
Brooke Fraser – “Something In The Water” – 5.7M views – Last but not least, Brooke Fraser’s “Something In The Water” is a hopelessly romantic single in which she gushes about being crazy in love with that special someone. The visual is simple but does exactly what it sets out to do.
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