HIP Year in Review: 2008
Flashback Friday – Cobra Starship
July 19, 2024
Flashback Friday – New Found Glory – “Kiss Me”
July 26, 2024
HIP Video Promo has been privileged to work with some of the best artists on the planet for over two decades. Amy Winehouse won five Grammys. Trending ringtones swept the world. High School Musical 3 was released, completing the timeless, iconic trilogy. Plus, HIP Video Promo teamed up with yet another batch of talented creatives for these 2008 music videos.
The B-52s – “Funplex” (846K views)– We were overjoyed to partner with superior pop duo The B-52s to help popularize the title track of their seventh studio album, “Funplex.” It is all about crazed shoppers and the frivolous, extraneous spending on fashion, food, gadgets, and whatever else sticks to consumers’ fingertips. Following our promotional campaign, “Funplex” peaked on the charts at 14, and its respective album made it to 11.
She & Him – “Why Do You Let Me Stay Here?” (5.3M views)– “She” is Zooey Deschanel, and “Him” is M. Ward. Together, they’re an unstoppable acting and singing-songwriting pair. The pop, country, and folk sound they exuded caused indie music lovers to erupt with excitement for the rest of their Volume One album from there. The lyrics are innocently flirtatious, but the visual has exaggeratedly animated effects that thicken the plot line on the surface.
Mötley Crüe – “Mutherfucker Of The Year” (285K views)– Before the words begin, the instrumental gets you hooked and pumped up for rock and roll. The repeated guitar pulse heightens the internal excitement and then comes the electrifying, hair-raising guitar and drum lines that battle back and forth until the vocals. The band’s thrilling performance in the music video is pulled straight from their summer 2008 tour, Crüe Fest. Any fan can attest to the fact that they deliver when it comes to live shows, and the bright lights and blazing flames match Mötley Crüe’s fiery stage presence.
Frightened Rabbit – “I Feel Better” (275K views)– Frightened Rabbit has been a touring band since they came to HIP. The video brings a story drawn in a sketchbook to life, and – as with all visual art – there is a bigger message than what first meets the eye. As frontman Scott Hutchison tells us lyrically, he is facing oscillating emotions after leaving his ex-girlfriend and seeing her already moved on to another guy. When indecisiveness reaches a breaking point for the main character, he connects himself to a machine showing him all the potential futures depending on which direction he goes – if it were only that easy!
K’Naan – “Strugglin’” (883K views)– If you think your struggle is real, K’Naan’s life experiences and professional gains exemplify how all challenges are surmountable regardless of their weight and scope. He is a Somali refugee who fled his native country at a time of colossal violence and political disarray, but from his new home in Canada, he wrote and produced “Strugglin’” and other well-received hits addressing Africa’s issues and pleading for resolution. In this single, he recognizes the struggle he has overcome and those that linger while also comprehensively detecting those struggling around him in low-income housing in his urban neighborhood.
Flight Of The Conchords – “Ladies Of The World” (1.3M views)– “Ladies of the World” may have been released in 2008, but it screams the ’70s! Flight Of The Conchords roller skate alongside the ladies of the world and sing seductive lyrics about wanting to show them their love. It’s a fun music video in many ways, and the duo’s mannerisms on screen give away their senses of humor and knacks for comedy present in a good deal of their productions.
The Dirty Heads – “Stand Tall” (13M views)– Despite the opening verse of “Stand Tall” making it seem like a typical song about getting over a breakup, it quickly turns around to be an uplifting anthem about staying strong because things can only get better. Unlike the many musical groups who “have a unique sound,” The Dirty Heads demonstrate what that truly means by mixing pop, folk, and — wait for it — reggae in this summer-charged single.
Drowning Pool – “37 Stitches” (408K views)– The music video for Drowning Pool’s “37 Stitches” lets the viewing audience into the band’s life as they prepare to leave for another tour. Packing their bags, saying goodbye to their folks in Dallas, Texas, and loading everything onto the bus, Drowning Pool gives a behind-the-scenes look at how and why they do what they do for their adoring fans. Their striking rock vocals and performance resembling one of their live shows cannot be missed in this single, as it captures everything that makes Drowning Pool the first-rate group they continue to be today.
Stay Connected with HIP! Call us at 732-613-1779 or email us at info@HIPVideoPromo.com.
