HIP Year in Review: 2006
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Friends and family of the HIP team members frequently ask, “Has your company promoted any big names?”. It’s usually the second question that comes out of their mouths following “Where do you work?” because the answer, “a music video promotion company,” has an interesting ring to it. In short, the answer is yes – we’ve promoted many big names!
But the HIP Year in Review series was made for the long answer. Year after year, HIP has teamed up with a plethora of sensationally talented creatives. In 2006, when Twitter launched, Blu-Ray discs were released, and Hannah Montana premiered on Disney Channel, these are just a portion of the clients and music videos we advocated for:
Paramore – “Emergency” (51M views)– Boldly starting this list are Hayley Williams and the other members of the Grammy-winning band Paramore. The 2006 hit, “Emergency,” contains Williams’ outcry that she will not walk away in love when things get tough because she has watched falling outs that never should have happened countless times before.
Pop Evil – “Somebody Like You” (250K views)– No one can resist a good love story, but Pop Evil’s “Somebody Like You” video throws in some curveball plot points that change everything in the single’s seemingly-apparent storyline. A car accident relinquishes Morreale’s opportunity to propose to Koth at their intended destination, and “Somebody Like You” is the resulting product of his grieving.
Halestorm – “Takes My Life” (81K views)– In “Takes My Life,” Halestorm brings back the good old days of unedited live music releases. They were the first female-fronted group to be nominated, so winning — not just once but twice — is a hefty accomplishment. It’s obvious why in “Takes My Life,” and having released multiple other singles, EPs, and albums, Halestorm’s upcoming tour dates in 2022 and 2023 are worth checking out.
Buzzcocks – “Wish I Never Loved You” (5.3K views)– For the Buzzcocks, this cooped-up frustration has them wishing they never loved that significant other in the first place. Their fiery lyrics in “Wish I Never Loved You” sum this up perfectly, expounding upon the irritating circumstances. Considering the Buzzcocks are such rooted players in the punk genre, it was our pleasure having worked with them to promote this music video in 2006.
Korn – “Coming Undone” (132M views)– Press play on Korn’s “Coming Undone” music video, and the band promptly seizes control over your mind and body. Following the guitar intro, the drums create a headbanger’s playground. By the looks of the four band members, this song also has the same dominating effect on them. Visually, the world around the performing rockers goes to ruins as well, and it does not stop until they are shredded to pieces by the end.
Fatboy Slim – “That Old Pair Of Jeans” (232K views)– Viewers will be mesmerized watching comedian Chris Bliss’ musicality juggling along to Fatboy Slim’s “That Old Pair Of Jeans.” Each ball Bliss throws and each trick he executes aligns organically with Fatboy Slim’s words and the song’s beats. The singer never appears on camera, yet his melodic rapping, backed by the electronic backing track, reaches all listeners without a hitch.
Ministry – “Lies Lies Lies” (466K views)– Fans continuously flock to Ministry for their forthrightly political and confrontational song lyrics, and “Lies Lies Lies” lives up to this popular crowd appeal. The song puts a huge target on the federal government, opening with an announcement that the band will overthrow the nation’s leaders. The aggressive rock vocals and extremely intense instrumental carry Ministry’s pursuit to uncover the truth and let everyone see the betrayal for themselves.
Dr. Octagon – “Aliens” (174K views)– “Aliens” was one of 14 hits hat rolled out with Dr. Octagon’s resurgence, and we promoted it along with “Trees” later in the same year. AllMusic said the album “doesn’t always make a lot of sense, but that’s the beauty of it. It’s a kind of concept album that concentrates more on the actual overall sound than the concepts. Its elements are all on the very edge of control, which is both exhilarating and terrifying at the same time.” We could not agree more, and we are happy to be able to say we were part of Dr. Octagon’s epic musical rebound.
Motion Man – “One Time For Your Mind” (41K views)– Going out of 2006 HIP Year in Review with a bang, Motion Man’s “One Time For Your Mind” fits the bill. Specifically for “One Time For Your Mind,” he teams up with KutMasta Kurt and spits fire bars with various complex rhythm changes that let his voice dance around the emphasized downbeats of the backing track.
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