HIP Year in Review: 2003

For over 23 years, the HIP team has been fighting the good fight with our talented creatives to secure exposure for their music videos. Today, we’re rewinding to 2003, a year filled with major defining milestones. It was the year that Apple launched iTunes as the main digital music store and player for its devices. MySpace was boasting 250 million users. Disney-Pixar’s award-winning animated film, Finding Nemo, debuted in theaters.

Along with these and other undeniably impactful events, there was no shortage of incredible musical feats meeting the world during this point in time.

Below are some of the top stand-out music videos that HIP Video Promo championed in 2003:

Jet – “Are You Gonna Be My Girl” (158M views)– Australian alt-rock/punk band Jet has caught the attention of a variety of audiences, but they started their career like many others. After falling in love with the genre’s gems and idolizing the industry’s rock greats, Jet formed and began putting their influences’ impact to work by making their own music in an attempt to make it big. They struck gold with “Are You Gonna Be My Girl” from their debut album, Get Born.

Death Cab for Cutie – “The New Year” (1.1M views) – Now one of alternative and indie rock’s most cherished artists, it was an honor partnering with Death Cab for Cutie to finish the year with this video. The meticulously-crafted story in the video for “The New Year” presented various individuals ringing in the new year and the spirit that comes with setting resolutions (or lack thereof) and welcoming all the experiences to go with a fresh start. “The New Year” was just the beginning of our journey in helping this band with their climb to the top.

Massive Attack – “Special Cases” (5M views)– We’ve been big fans of Massive Attack since day one, and we still are as they make music that holds true to their creative integrity and vision. Their distinctive radical scientific imagery was sent our way with the music video for “Special Cases,” a track off of their album 100th Window.

Blur – “Out of Time” (4.3M views)– Blur didn’t take long to achieve such widespread popularity among a whole bunch of new fans. In 1991, their U.K.-based support was abundant from the moment they released their first album, Leisure. The first single from the album, “She’s So High,” ended up charting in the top 50, and their second single, “There’s No Other Way,” made it to the top 10.

The Rocket Summer – “Skies So Blue” (162K views)– With The Rocket Summer’s 2003 debut album Calendar Days came the single “Skies So Blue.” The song was loaded with all that makes 2003’s music so iconic, now delivering great nostalgia today. Its upbeat instrumental backs the songwriting excellence from impassioned then-teenager Bryce Avary perfectly. His performance enthusiasm can’t be missed, with a smile that lights up our screens throughout the video.

Cursive – “The Recluse” (543K views)– Showing no signs of stopping their continuous rise since the 1990s, Cursive came to us in 2003 with their “The Recluse” music video amidst an ongoing flood of critical appreciation. The crisp rock vocals and catchy, moving instrumental had this song set to be met with high esteem.

The Shins – “The Past And Pending” (233K views)– The Shins’ stellar artistry didn’t begin with intentions of taking over the industry with quite the force they ended up having. In its early days, it was a side project for lead vocalist James Mercer. In 2003, we were a part of The Shins’ ride to success with the video for “The Past And Pending,” which covers adventures in life and road-tripping.

Johnny Cash – “Hurt” (245M views)– Johnny Cash’s “Hurt” video was a turning point for HIP, proving our ability to recognize and share great talents with the world. Every so often, we get the pleasure of working with a true legend, and one of our favorite artists we’ve worked with is the one and only Johnny Cash. By August 2003, the “Hurt” video had gripped the world. MTV nominated it for six VMAs and went on to win for best cinematography, despite health problems preventing him from making a live appearance. The world grieved his loss in September of the same year, and while it has been just short of two decades since then, this is one campaign we always remember fondly.

Stay Connected with HIP! Call us at 732-613-1779 or email us at info@HIPVideoPromo.com.
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