Nicky Romero’s floor-shaking hits like the triple-platinum Avicii collaboration “I Could Be the One” or the double-platinum “Like Home” with Australian duo Nervo have always had a spirit of hope, and he’s carried that into his latest, “Stay.” Electriconic greats like David Guetta, Calvin Harris, and Martin Garrix recognize that he’s a fellow true believer in the transformative power of music. What else can totally transform us? Love can – and that’s exactly what’s on display here. Directors Andrea Alexandridis & Jeffrey Roekens show an older couple who are breathlessly, enchantedly in love.
Inner-city Seattle’s Maribased1 is a true lone wolf, running it in a city that isn’t exactly known for hip-hop – yet. But if he keeps hustling at the level of “Mystery Girl,” that’s bound to change: his past videos for “Bouncin” and “Score’n” racked up solid plays on BET Jams and MTV On-Demand. Rob Fitzgerald’s video for “Mystery Girl” showcases Maribased1’s “Northern Flow” rap style, as well as a before-and-after Cinderella story of a strong, independent woman who has made her way to the top.
Kdot is another lone wolf type: while San Diego has plenty of music, not so for rap. So what did he do? He went DIY and holed up in his bedroom, producing and perfecting his flow. “Vintage Girls”, off the upcoming full-length of the same name, channels game-changers like Lil Skies, Lil Uzi Vert, and the Weekend, and pays homage to the girls who don’t follow, but don’t lead, either. The video, directed by Trevor Landress & Jacob Koch, captures the solid of an introspective kid pacing around, fixated on his flow.
Michael Pinder’s listeners have come to depend on the complexity he offers in songs like “Soar”, which puts his pensive voice alongside a gentle acoustic guitar. Rob Fitzgerald’s empathetic and beautifully shot clip captures him in his native California, where it’s raining. But Pinder himself isn’t the star; instead, our eyes are focused on a young woman’s journey from resignation to confidence.
The tiny island of Anguilla has been keeping a larger-than-life talent a secret, a singer and performer set to blow up here in the States: Shara Vallée has a few regional hits already, and she’d be at home anywhere in the world on a tour with artists as diverse as David Guetta, Calvin Harris, Akon, even Ellie Golding. “Tipsy” is a soulful pop celebration of letting loose with your friends, and the video (directed by Crispin Brooks) follows them on a night out around New York City, from the Grand Army Plaza’s arch to Times Square. When they realize they’ve been out all night and the sun is rising, what do they do? Well, they get ready to do it all again!
For the video for “Young, Wild and Free” – which captures the same vibrant energy of “Tipsy” – Shara Vallee is back in Anguilla. It’s a love letter to her home turf, and it’s directed by fellow Anguillan Crispin Brooks. It’s an ode to independence and living life on your own terms, finding true love that brings out the best in you. It’s a lovely slice of island pop that also shows us the beautiful island that she comes from.
Even before they began working with producer Dan Korneff (Breaking Benjamin, Paramore, Papa Roach) Brooklyn-based band Sun & Flesh’s music featured surprising twists and turns, and the interplay of shadows and light. Their latest single, “Dig In Deep”, has echoes of nineties grunge, classic metal, atmospheric music, leftfield alternative rock, and even a little modern sludge- combined together with an impressive level of skill. Bassist Matt Brewster and vocalist Christoph Manuel directed the video, which shows us a world built on unexpected juxtaposition between alluring shots and distressing imagery.
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