Artist:
THREE
Label:
METAL BLADE RECORDS
Video:
“ALL THAT REMAINS”
Director:
David Brodsky
Add Date:
November 14, 2007

Greetings to all my cherished programmers! It’s Andy Gesner and the staff from HIP Video Promo bringing you a must see video from a band that very well could be the future of metal. Three is a band well-acquainted with grandiose gestures – their brand of progressive alt-rock is towering, steely, and invariably exciting. But when they needed to pair their latest single with imagery as epic as their sound, they didn’t need to travel to Scotland. The Woodstock, New York quintet found what they were looking for right in their own backyard: a stunning castle ruin, torn from the frames of a sword-and-sorcery blockbuster.

This is the Bannerman Castle, a nineteenth-century ruin located on an islet in the middle of the Hudson River. Even before the construction of the medieval-style structure, Pollipel Island was considered haunted; now, with the castle squatting on its banks, this small, uninhabited spit of land feels thoroughly imposing. The members of Three needed special permission from the New York Historical Trust to shoot on the island – but the band has become such a perennial favorite in the Catskills and the Hudson Valley that approval was virtually guaranteed. There are hauntings in these Upstate New York hills, and Three is the perfect band to provide the ominous soundtrack.

The End Is Begun, their latest album, is also the best realization of the sound they’ve been working toward for more than a decade: a challenging fusion of melodic metal, classic prog, contemporary indie, film soundtrack music, and experimental pop. Mixed by Toby Wright (Metallica, Alice In Chains, Corrosion Of Conformity), The End Is Begun is at once bigger, heavier, and more expansive than anything they’ve done before. The album promises to win Three a widespread audience beyond their base – but within the modern prog-rock community, they’re already stars. The like-minded Coheed & Cambria requested Three as a tour-support act in 2003, and since then, they’ve performed with Atreyu, the Bad Brains, and Kiss Kiss. Currently, they’re touring the nation with Porcupine Tree (another HIP alumni); this summer, they swung through North American amphitheatres with The Scorpions.

Three singer Joey Eppard is one of the few contemporary rock vocalists with enough lungpower to share a stage with Klaus Meine. Eppard soars straight through “All That Remains” – his powerful performance is topped only by the harmony-guitar solos that punctuate the end of the piece. The members of Three had Jerry Marotta’s complete battery of percussion instruments at their disposal for the End Is Begun sessions (living in Woodstock has its privileges!), and the drums on the single feel both dramatic and driving. “All That Remains” is about as close as we’re going to come to a modern-day summons to the Court of the Crimson King.

Directed by David Brodsky (Helmet, GWAR), the “All That Remains” clip presents Three as a natural extension of the Bannerman Castle: monumental, ornate, solid, and more than a little mystical. As the camera sweeps across the surface of Hudson, the old fortress looms over a bend in the river like a great slumbering beast. Three performs in the crumbling courtyard of the structure – and as they hurl their song at the camera, the balustrades and turrets of the Bannerman Castle peek between the gyrating musicians. There’s a child in peril, too; the clouds blow by the balloon that she meekly offers to the sky.

It is a true pleasure for us to have the opportunity to work with the good folks at Metal Blade Records and want to thank Jen Graham for all of her hard work. Shortly after receiving the video we will have copies of The End Is Begun for all of your on-air giveaway needs. So please hit us up if you’d like to get your hands on them, or if you’d like to catch up with the band for a video interview if they come to your area this fall. If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com. You can also visit www.metalblade.com or www.theband3.com to find out more about Three.

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