Artist:
SPOON
Label:
MERGE RECORDS
Video:
“DON’T YOU EVAH”
Director:
Peter Simonite
Add Date:
March 29, 2008

Hello cherished music video brethren! It’s Andy Gesner and the staff from HIP Video Promo, excited to be bringing you this new clip the one and only Spoon! Pick a musical Top Ten list for 2007 – chances are, Ga Ga Ga Ga Ga is on it. Few albums have ever been so warmly-received by critics and listeners as has Spoon’s latest. It’s been praised by mainstream magazines like Rolling Stone (“You Got Yr Cherry Bomb” from Ga Ga Ga Ga Ga placed #16 on the publication’s rundown of the best songs of the year), established rock-crit websites (the album made Pitchfork’s in-house Top Ten and the Top Ten of its readers), and countless webloggers and ‘zinesters. The set also made an appearance in the Billboard Top Ten, thereby proving that no matter how smart, artful, and forward-looking Spoon’s pop might be, it still connects with a mass audience. When we look back on 2007 in the future, Spoon’s sixth LP will make a fitting soundtrack.

Now, we’ve turned the calendar – and the popularity of Ga Ga Ga Ga Ga is still growing. “Don’t You Evah”, the latest single, is by acclamation one of the set’s highlights: a cover version of an unreleased track by NYC underground favorites (and former Spoon tourmates) The Natural History. But even though Britt Daniel didn’t write this one, the song has all the hallmarks we’ve come to associate with his band: an insistent, funky bassline; a clever arrangement; thoughtful lyrics; inspired and tasteful electric six-string, imaginative percussion; an indelible chorus; a dash of twisted humor; and a winning, conversational performance by the vocalist. “Don’t You Evah” has become a concert favorite, found its way into videogames and unofficial fan-made web-clips (including a well-circulated one featuring a dancing yellow robot), and – once again proving Spoon’s versatility – even scored an episode of NBC’s Chuck.

Spoon’s meticulous production has helped to make the band world-famous, but they’re also a fantastic performing band. So much attention has been lavished – and rightfully so – on the band’s sound that it’s easy to forget that they’re much more than just a studio creation; in fact, the kaleidoscopic feel of Ga Ga Ga Ga Ga is not far removed from the experience of hearing Spoon live. In concert, they’re groovy, yet economical; propulsive, but succinct; inspiring, but thoughtful. Britt Daniel can hold an audience spellbound, dash their expectations, challenge them, engage minds and feet simultaneously. The official “Don’t You Evah” clip catches Spoon onstage, backstage, in the band van, getting to a gig, communicating with packed houses of listeners. The message is clear: Spoon’s songwriting and arrangement architecture may be sophisticated, but it’s also as organic as any band’s.

Britt Daniel is the focus of the “Don’t You Evah” video, but he’s not the star: this is a group effort, and it’s shot that way. As much attention is paid to drummer Jim Eno’s shaker as the frontman’s six-string. Under a wash of purple and blue light, the group becomes more than a collection of individuals anyway – they’re a colorful force, bringing their indie-funk to vivid life. Shots of the band on a crowded city street and in the green-room of the club give the viewer a glimpse into Spoon’s camaraderie and mutual respect. They walk to the show together; black silhouettes carrying instruments through the urban night; a tight unit in all senses; prepared for broadcast.

It is our great pleasure to have the chance to work with Lindsey Kronmiller and the folks at Merge Records once again to bring you this new video. They have supplied us with lots of copies of Ga Ga Ga Ga Ga for your on-air giveaway needs, and the band will be on tour this Spring, so drop us a line if there’s anything we can do for you! If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com. You can also visit www.MergeRecords.com, or www.SpoonTheBand.com to find out more about Spoon.

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For info about Spoon’s previous video, “The Underdog” click HERE