Serious Voice “Kill Tha King”

On her most recent single, “KILL THA KING,” SERIOUS VOICE relays a modern transcription of the prophet Samuel’s warnings of idolatry. It takes some serious wisdom and ingenuity to meaningfully interpret such a passage, and only an artist of SERIOUS VOICE’s caliber can do so with such infectious energy. With the subtlety and coolness of Kendrick Lamar, she almost unnoticeably calls out our modern “kings”: the substances and processes we worship and go to for salvation, like drink, sex, and validation. With a hook you can’t help but chant along, she seals the deal by imprinting a message we can’t ignore: if we don’t kill these kings, we will be enslaved by them. Damn.

Encounter and contemplate your “kings” more deeply with the music video for SERIOUS VOICE’s “KILL THA KING,” directed by Kareem Caines. Set in the seductive drip of Miami Beach, we walk with SERIOUS VOICE through scenes of temptation, drunkenness, and social flaunting. Without being critical of the people involved, she calls out the futility of the patterns of praise we offer to our modern and hollow gods. Her sword of a tongue is geared toward those behaviors, while her embrace of hip-hop welcomes modern seekers into a new spirit of being. Director Caines holds nothing back in depictions of our devils so that viewers can confront their vices in the no-holds-barred context of SERIOUS VOICE’s powerful words. Take a brave step towards your spiritual growth with a fearless friend at your side.