Artist:
OF MONTREAL
Label:
POLYVINYL RECORDS
Video:
“BASSEM SABRY”
Director:
Ben Rouse
Add Date:
April 15, 2015

For their thirteenth album, Aureate Gloom, of Montreal channeled “mid to late 70’s music scene in New York,” according to principal member Kevin Barnes. As some of the fortunate ones who have born witness to many of these transformations over the years, all of us here at HIP Video Promo have come to eagerly anticipate what comes next. As expected, the results never disappoint.

The first single is titled “Bassem Sabry,” and is named after the Egyptian journalist who was killed last year and was noted for his work covering the Egyptian revolution. According to Stereogum, “Bassem Sabry” is an exploratory piece that “in terms of where it slots in with the rest of the of Montreal discography, it falls between the funky swagger of False Priest and the pluckiness of his earlier work. Like Lousy With Sylvianbriar last year, it’s all over the map but still pretty wonderful.” Though Barnes has never been short on inspiration, this new album may be the most personal effort yet, having been written in the aftermath of separating from his wife of 11 years. Barnes went out on his own journey to reestablish his sense of identity as an individual.

The journey theme is appropriately addressed in the video for “Bassem Sabry,” which is set in the wilderness with an eclectic cast of characters. Noisey calls the video a “wood land mind bender,” with the combination of ornate costumes, big personalities, quirky visuals, and an all around sense of freedom and exploration. Whether it be a ritual to extract milk from a honeycomb, or Barnes picnicking in an open field, or enjoying a soothing bath in the one indoor shot, there is never any shortage of compelling visuals and slightly head scratching moments. It’s all classic of Montreal and continues to establish them as a group that is often imitated but never truly replicated.

It’s our sincere pleasure to bring you this new video from one of our all time favorites, and hope you’ll support this video like you have all of the others that come before. If you’d like to get your hands on a copy of Aureate Gloom or to check out of Montreal when they come to your town this spring, please contact Andy Gesner and the HIP Video Promo crew at (732)-613-1779 or email us at info@HIPVideoPromo.com . You can also visit www.PolyvinylRecords.com or www.ofMontreal.net for more info on of Montreal.

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For info about of Montreal’s other videos, click HERE