Artist:
MARION RAVEN
Label:
ELEVEN SEVEN MUSIC
Video:
“FALLING AWAY”
Director:
Matt Ornstein
Add Date:
March 13, 2007

Hello cherished programmers far and wide! It’s Andy Gesner and the staff from HIP Video Promo, writing from the frigid East Coast. After a warm January, the snow has sure fallen this February – which, while chilly, is great if you love winter sports. Marion Raven does, and her lead video from the upcoming Set Me Free makes that affection manifest. We’re sure you remember the last clip we sent you from the bewitching Scandinavian pop singer and guitarist: last autumn, it made quite an impression on audiences and prudish censors alike. Raven sang “Heads Will Roll” atop a roomful of naked women, strumming her six-string as the beautiful bodies turned in their sleep behind her. In the most memorable shot in the “Heads Will Roll” video, Raven was shot from the ceiling of the set as she lay prone. In the “Falling Away” clip, she’s on her back again – only this time, all bare skin has been covered up. She’s outdoors, and dressed in a winter coat, black hair spilling out of her hood and on to a carpet of snow.

Shot in a blizzard at Colorado’s famed Keystone recreational area, the “Falling Away” video is both a picturesque whiteout and a tribute to X-treme winter games. Marion Raven and director Matt Ornstein have turned their clip into a showcase for some of the best snowboarders in the world – and these medal-winning athletes don’t disappoint. Raven shares screen-time with Vans Cup Rail Jam champion Mike Casanova, Female Rider of the Year and X-Games silver medalist Hana Beaman, and two-time gold medalist Andreas Wiig, all of whom are shot in their element, and in spectacular form. As Raven sings toward the camera, these snow-acrobats are quite literally taking to the air around her, spinning and flipping through space.

“Falling Away” isn’t exactly a change of direction for Marion Raven – rather, it’s a refinement of many of the ideas we first heard on “Heads Will Roll”. That single was a straight-up take-no-prisoners stomper; this one is a more mature and radio-ready midtempo rocker. Raven has never been in better voice: she sounds tough and honest, honey-sweet and approachable. Much has happened to this young, international star since we last wrote about her: her version of “It’s All Coming Back To Me Now” – cut as a duet and released on Bat Out Of Hell III – became an international sensation. “Falling Away” is the first single from Raven’s highly anticipated debut full length album Set Me Free. Eleven Seven Music will release the album in Europe and the UK in late spring and in the United States on July 24th (Universal Canada will release the album in early July). The album was released in Japan, where it debuted at #6 and notched an international #1 radio single. The album was top 5 throughout Asia and in her home country of Norway. She was recently featured with Meat Loaf on the international top 10 hit “It’s All Coming Back To Me Now,” a duet from his latest album Bat Out of Hell III; The Monster Is Loose. This month, she began a world tour in support of Meat Loaf, and she’ll be finishing up in the U.S. in time for the stateside release of her album. (By then, we expect that Americans will be quite familiar with “Falling Away”.)

Video director Matt Ornstein of Sound & Vision Productions has an eye for outdoor shots: he did The Polyphonic Spree’s breathtaking desert clip for “Hold Me Now”. Here, he makes the snow-covered mountain his canvas, and his camera seems to catch every flake as it falls. The snowboarders perform some absolutely death-defying stunts, including a straight drop over a boulder and onto a near-vertical slope. If this is your introduction to these athletes, you could view the “Falling Away” clip as a winter-sports primer and an X-Games demo reel; otherwise, you’ll just be amazed at how well the aerial flips accompany Marion Raven’s soaring melody.

We are always appreciative of working together with Jason Spies and the entire crew at Eleven Seven Music to bring you music videos from artists whose videos truly deserve national recognition! Not only has Eleven Seven brought you amazing videos recently from Marion Raven, Jonny Lives, and The Exies, but they’ve also helped keep the pulse of modern music flowing with their releases from artists such as the Grammy-nominated Buckcherry, Everclear, Drowning Pool, Motley Crue and Nikki Sixx, to name a few! We’re here to set you up with all things Marion Raven, so don’t hesitate for even one tiny moment if there is anything we can do to help out! If you need more info call Andy Gesner at 732-613-1779, or email info@HIPVideoPromo.com. You can also visit www.10thst.com, or www.Marion-Raven.com to find out more about Marion Raven.

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For information regarding Marion Raven’s previous video, “Heads Will Roll” click HERE