It’s the best way to describe the violent storm of her abusive past, a secret prison that kept her controlled and quiet. For almost a decade Lisa Mac’s voice was stifled – but now she’s picking up the pieces on the other side, finding herself in the debris. Along the way, she also built up a community (affectionately named Studio688) of likeminded artists , friends and fans, all of who encouraged this Memphis native to carve her own path.

That path led her into the tutelage of guitarist and producer Elliot Ives (Justin Timberlake, FreeSol, Lord T & Eloise). Instantly, something clicked. It was clear from the start that Ives was the perfect fit to produce Lisa’s music, and with his help her vision began to take shape. 

Her Memphis upbringing is immediately apparent upon hearing her music, a seamless blend of blues, pop and the city’s signature gritty hip-hop beats. Her new single “Getaway” is a stellar encapsulation of this aesthetic. It has the soul-soaked feel of the legends and the contemporary feel of the biggest top 40 hits of today.

As a video, “Getaway” is a mesmerizing slow burn that is as visually stunning as the track itself. The video begins with a sedated crowd sitting and staring aimlessly at a static-filled TV. There’s no sign of life and the dark room barely has a pulse registering. Enter Lisa Mac and her magic elixir that she offers ups to her guests (with a little help from her partner in crime, Project Pat), and the mood quickly picks up. Using a tasteful display of neon paint and black lights, this once drab gathering is now a sultry, vibrant, and fiendishly fun night out! 

Here at HIP Video Promo, we are all very pumped to be working with Lisa Mac and her team to help bring you and your viewers this fantastic new video. We are here to do anything we can to get it into your programming, so please get in touch with us here at HIP Video Promo to learn more about Lisa Mac! You can call (732)-613-1779, email us at info@HIPVideoPromo.com .