Artist:
Jasmine Crowe
Label:
Independent
Video:
“Breaking Things”
Director:
Brandon Hess & Tara Tucker / Co-director: Dave Warren
Add Date:
January 30, 2018
An artist’s appearance may be important, and showmanship may be critical, and instrumental talent may be indispensable. But real music fans know –songwriting is the lifeblood of the industry. Without great songs, the world doesn’t turn. That’s a lesson that Jasmine Crowe has internalized, manifesting itself with two consecutive years winning the UK Songwriting Contest. The Hawaii native always looks terrific – she’s effortlessly videogenic, and she carries herself with the swagger of a star. She’s a force of nature in concert or in front of a camera, and she’s a multi-instrumentalist equally skilled at piano, acoustic guitar, and violin. Crowe possesses a powerful, radio-ready voice, a knack for smart pop storytelling, and a sharp ear for a hook that she’s put to work in her independent production. Yet she knows that none of that matters in the absence of great songs, so she’s made sure to write plenty of them.
But don’t just take our word for it – check out her hardware. Crowe has become an irresistible force in international songwriting competitions. Since she and co-producer and arranger Josh Anderson began their collaboration in 2014, they’ve impressed juries, critics, and audiences alike. “Lightning In A Bottle”, a clever pop confection, won the 2016 UK Songwriting Contest outright; the defiant “Phoenix Rising”, a statement of self-affirmation, took the runner-up trophy at the 2015 International Songwriting Competition. “Supernova” was a finalist in the 20th Annual USA Songwriting Competition highlighting the songwriting duo’s powerful lyrics. These Crowe-Anderson compositions have earned nominations in categories across the pop spectrum, including Top 40, love songs, dance-pop, electronic pop, and other sub-genres.
Now comes “Breaking Things”, the latest and fieriest song from the team. Once again, Crowe and Anderson have paired a passionate vocal with an emotionally forthright lyric and a compulsively danceable beat. This is a song of desperation and dangerous attraction, a warning and grown-up bit of frank talk, a summer storm, a club-floor burner. Is this their next award-winner? With a track record like theirs, it’d be foolish to bet against them.
The clip for “Breaking Things” underscores the urbane ferocity of Crowe’s lyrics and the real sense of peril that the song generates. The camera catches the singer in a desolate stretch of desert: we watch her walk barefoot over the scrub and sand, and catch her in moments of reflection in a motel room on an empty highway. Her mascara is smudged from crying, her posture is pleading, her pain is palpable. And why? Because of a man who has torn up her life, and who she can’t seem to quit. As she always does, Crowe brings the narrator’s predicament to life in vivid color and bold sound. It’s a writer’s gift, a rare talent, and one she’s just beginning to share with audiences.
With a must-see music video and a voice that soars, Jasmine Crowe is an up and coming songstress that’s impossible not to root for. Here at HIP we’re very excited to be a part of the Jasmine Crowe promotional team and super thrilled to bring her one-of-a-kind energy to viewers and programmers alike. Please don’t be shy about getting in touch to let us know what we can do on our end to get this outstanding “Breaking Things” video into your programming and rest assured we’ll have plenty of terrific Jasmine Crowe merch to set up online/on-air contests and giveaways throughout the campaign. If you need anything Jasmine Crowe related, please contact Andy Gesner and the HIP Video Promo team at (732)-613-1779, or email us at info@HIPVideoPromo.com. You can also visit www.JasmineCroweMusic.com for more info on Jasmine Crowe.