Artist:
JAR-E
Label:
THE SHOT ENTERTAINMENT
Video:
“SO INCLINED”
Director:
Meredith DiMenna
Add Date:
March 24, 2011

Hello cherished programmers, it’s your old pal Andy Gesner from HIP Video Promo bringing you a very special music video! Great and fascinating music can come in from any angle and spread across the globe with feverous energy. Jar-e’s diverse brand of soul infused, rock spirited, and piano delivered and absolutely infectious organic indie pop sound has accomplished exactly this. With his past three full length releases, Jar-e has traveled the globe, attaining recognition in Mexico, Greece, Cuba and Britain. His latest release and leading single “So Inclined” is a culmination of his craft infused with his worldly travels. “I absorb the sounds of my environment into the music,” unabashedly claims the skilled singer-songwriter.

This statement is, of course, modest when it is compared with his latest work, which employs quite unusual vocal melody into an ear friendly mold. Jar-e has one of those golden voices that effortlessly reaches any note he goes for. In a world of over-produced and utterly revolting ballads, this chipper and upbeat alternative is the remedy everyone has been secretly hoping to hear around the corner, and we are extremely proud to have chosen Jar-e as our 1000th video campaign! We pride ourselves in selecting and delivering the most exciting and unique content in the industry, regardless whether it comes from a big major or a tiny indie operation, which is why, after much deliberation, we have decided this clip is the perfect fit.

This video is a classic tale of the underdog struggle in all of us. The clip features school children at play, who eventually break up into the in-crowd and the “other” guys. This all takes place at a school dance, where Jar-e is the musical guest and an attractive teacher is a supervisor. As the excluded children come to face their lonely predicament, the supervisor and Jar-e himself realize that they too have faced similar struggles in their childhood. However, all is not lost! The outcasts find each other and find happiness in their own social circle at the end, giving everyone a strong message of hope: the world is a big and diverse space and there is always someone out there for each of us.

“So Inclined” comes straight off of Jar-e’s fourth studio record Blood Of The Summer, which is available courtesy of The Shot Entertainment. Already the record has garnered some fantastic positive attention from the press. Okayplayer.com raves that Jar-e is “Refreshing.” While Ali Shaheed Muhammad from A Tribe Called Quest states, “I love the jazz, funk, Latin and Brazillian blends.” Blurt has even compared Jar-e to Stevie Wonder, while Mountain Xpress is captivated by his live performance. Jar-e is currently performing in support of the record.

We hope you join us in celebrating our 1000th video campaign and help this extraordinary talent attain the exposure he so rightfully deserves. We’ve got plenty of copies of the soulful record, Blood Of The Summer, on hand, so feel free to reach out for all your contest and giveaway needs. If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com .

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