Hybrid “Hold Your Breath”

Hybrid
“Hold Your Breath” Music Video
Directed by Oscar Winner – John Stephenson
Disinctive Records
Add date – 02/28/19

About Hybrid

A video doesn’t need to look like a movie to be effective, but for some styles, it helps. Hybrid makes widescreen electronic music – the type that’s called “cinematic”, for good reason – and throughout their two-decade run, they’ve always shot videos that match their ambitions. What’s more, the British band has done plenty of work on actual movies made for theatrical release: they’ve scored more than twenty films, including Vice, Domino, and, Billionaire Ransom. They understand how to use music to amplify their storytelling, and how to match sound with visual images. They’ve applied all of that experience to the immersive clip for “Hold Your Breath” – an eight-plus minute video that plays like a Hollywood blockbuster.

“Hold Your Breath” is the sort of track that demands a dramatic video. Everything about the song suggests action: the beats, the synths, the lyrics, the subtly urgent vocal performance. It’s a standout cut on Light Of The Fearless, the acclaimed fifth Hybrid album, and one that demonstrates the flexibility of the group’s sound. Elements of rock, pop, breakbeat, trip-hop, and classical music collide and fuse and break apart in real time (there’s even a brilliant cover of Tom Petty’s “I Won’t Back Down”). We don’t need to tell you that Fearless includes music inspired by the recent soundtracks that Hybrid has composed – you’ll feel it. “Hybrid” is a sonic movie, and, like any good art film, it’s one that rewards audience re-visitation.

About The Video

To make the clip for “Hold Your Breath,” Hybrid has called upon some of their friends from the realm of filmed entertainment to give them a hand. They’ve landed some very impressive collaborators, including Academy Award-winner director John Stephenson and actor James Purefoy (HBO’s Rome, Solomon Kane, Altered Carbon) to portray the clip’s malevolent Mr. Black.

Mike and Charlotte Truman of Hybrid are the stars of this show, and they prove they’re deft actors as well as visionary recording artists. They’re a pair of renegades looking to pull off a heist against heavy odds, and they play their roles to the hilt, thwarting Mr. Black’s plans with an audacious break-in. Mike Truman also edited the clip and provided the visual effects, and Charlotte Truman wrote the screenplay and acted as the producer. Could these two make the next great cinematic thriller as well as the next landmark electronic album? Nobody familiar with their work would be surprised if they did.


Want more from Hybrid and HIP Video Promo?

Here at HIP Video Promo, we’re profoundly thrilled to team up with Hybrid and the Distinctive Records crew on this video campaign for “Hold Your Breath!” Please let us know what we can do to get it included in your regular programming and online presentations or if you’d like us to send some Hybrid merch for on-air contests and giveaways. We’re all about spreading the word that Hybrid is back and rising like a phoenix, so your anticipated support for this stellar visual is greatly appreciated. Please feel free to contact Andy Gesner and the HIP Video Promo team at (732)-613-1779 or email us at info@HIPVideoPromo.com. You can also check out www.hybridband.com for more info.