Artist:
HEARTOUR
Label:
HEARTOUR RECORDS
Video:
“GOOD THING”
Director:
Kim Rocco Shields
Add Date:
MAY 14, 2012

What exactly is Heartour? Of course, we know Heartour as a part of the HIP family and a supremely talented artist, but in modern language the word itself has a unique look and pronunciation, almost like a marriage between several words. Heart and our? Hear and tour? He art and our? The point we’re trying to make here is that just like the name itself has a uniqueness to it that we can’t quite put our finger on, the sound of Heartour is a unique blend of pop, electronic, and even a hint of show tune musical. Heartour is a one man show, the brainchild of Jason Young, who cut his teeth as the drummer for indie rock band The Ruse. Sitting behind the kit for all those years must have allowed him to bank lots of ideas and accumulate a wealth of musical prowess, because as far as artists go, Heartour is one of the more prolific acts on the scene today.

This keen attention to detail and unique approach also translates perfectly to the visual side of things as well. When we first introduced you to Heartour, it was with the video for “Showgirl & The Clown”, which had all the choreography and liveliness that would make even the best Broadway production envious. How many contemporary songs can you say you know that feature the accordion as the prominent instrument. Young overtook a city center with a huge crowd of friends for “Showgirl”, but when he returned for his follow up video “Yaaay!” he pulled a near 180 degree turn with the appearance. His face is the only one seen in the entire video, which was shot in a dark, musty and cobweb filled room that looks like the home of a musical mad scientist. In many ways, it’s quite fitting for the Heartour approach to music. “Yaaay!” was our first taste of music from his new album, Submarine Sounds, which is a grand and lush collection of songs that have done a tremendous job in garnering Mr. Young many of the accolades he has worked so hard to deserve.

Naturally, when we got word that there would be another video coming for the new single, “Good Thing”, our initial thought was “what will he do next?” According to Young, it was his interest in surreal art that inspired this clip. “I’m very interested in surreal art and have always wanted to incorporate effects that could warp and shift images just as they do in our sleeping mind” he says, which pretty much sums up the vibe of the video. To capture this vision he enlisted director K Rocco Shields and the production company WingSpan Pictures. The video takes place in the dreams of a couple who have clearly lost touch with each other and can’t seem to find that connection anymore. Young asks the listener “would you see a good thing when it comes?” as they waltz through a surreal visual landscape inspired by all the great surreal artists of our time. Perhaps it’s an exercise in taking a deeper look at themselves and really diving into their own minds to ask whether they really do see a good thing when it is right in front of their eyes. It’s a whirlwind trip with enough eye candy that warrants multiple viewings to catch all of the action in what feels like a true psychedelic circus!

We’re very excited to be working with Jason Young once again to bring you the terrific sights and sounds of Heartour! For any of you that didn’t get your hands on one last time, we’d love to get you a copy of the new album, Submarine Sounds, over to you for your listening pleasure. Please let us know if there is anything we can do on our end to get this video into your programming. If you need more info you can contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779 or email us at info@HIPVideoPromo.com /a>. You can also visit www.Heartour.com for more info on Heartour.

Visit Heartour

For info about of Heartour’s “Yaaay!” video, click HERE

For info about of Heartour’s “Showgirl & The Clown” video, click HERE