Lightbulbs symbolize illumination in the darkness, fresh ideas, inspiration, the sudden flickering into being of something new and worthwhile. Lace lights on a string and you’ve got a party decoration; color the bulbs and you’re ready for the holidays. But lightbulbs are also made of glass and a thin filament – they’re fragile, impermanent, all too easy to snuff. Throw the switch and you’re back in darkness. Bump the bulb too hard and the glass will shatter.

“10 Feet”, the debut video from seventeen old New Jersey singer, songwriter, and pianist Eliza Arnone, is busy with light bulbs. They hang in bunches from the ceiling of the post-industrial space she inhabits (for those interested in Jersey buildings with deep histories, it’s the Art Factory in Paterson), they dangle from strings in the background of the performance area, their reflections are visible in the plate glass windows behind her. They’re there to engender the play of light and shadow that makes Rob Fitzgerald’s clip the lively thing it is. But they also signify the artist herself: the coming into being of a new voice. They represent her brightness, her passion, and her vulnerability, too.

The “10 Feet” single follows Red Coat, Eliza Arnone’s 2017 debut full-length. Released when she was a sophomore in high school, the eight-track album introduced her as a multi-talented artist with an ear for a pop chorus and something meaningful to say. Although Arnone is young, she’s already won the respect of the notoriously discriminating veterans of the Jersey music scene. Highly respected Studio owner and music educator Jody Joseph – of the Jody Joseph Bongiovi band – has been her mentor and vocal coach for many years. “10 Feet” was co-written by Jody Joseph and produced by Red Bank artist Nick Piescor, whose many credits include the 2016 album by the popular Jersey singer-songwriter Keith Egan.

All of this is to say that while Eliza Arnone may be young, she’s not an ingénue: she’s a bold communicator who makes her moves with the confidence of an established artist. She approaches Fitzgerald’s camera – and the audience – as a storyteller would, emphasizing the clarity of her words and message. Arnone and Fitzgerald make the most of the setting, capturing the weary dignity of the Art Factory in every frame of the clip. It’s a mesmerizing contrast: the old industrial building with its chipped paint and cracked beams, and the young singer, who makes everything she touches come alive.

It’s our great pleasure and profound privilege to be working with a promising young New Jersey musical kindred spirit like Eliza Arnone, and we hope you embrace her debut music video for “10 Feet” as much as we have here at HIP Video Promo. We’d love to see this video added into your cherished programming and online presentations in a timely fashion, so please don’t hesitate to check it out. Rest assured we’ll have plenty of Eliza Arnone merch available for on-air contests and giveaways throughout the fall, just call or email and we’ll make sure you’re covered. Eliza Arnone will be releasing another new album in the summer of 2019 so make sure to keep in the loop on this talented artist! For more information on Eliza Arnone please contact Andy Gesner and the HIP Video Promo team at (732)-613-1779 or email us at info@HIPVideoPromo.com. You can also check out twitter.com/Eliza_Arnone or Instagram.com/Eliza_Arnone for recent updates on this Garden State musical treasure.

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