Artist:
CHOKLATE
Label:
MEMUSIC
Video:
“GROWN FOLKS”
Director:
Alesia Glidewell
Add Date:
July 12, 2010

Greetings, programmers! It’s Andy Gesner and the rest of HIP Video Promo, here to fulfill your craving for some raw, soulful music ala Choklate and her video for “Grown Folks.” Choklate can still be considered relatively new to the music scene, but her emotionally-stripped down tunes has been generating tons of buzz, and now is her time to make her big break.

All you need to do is watch the video for “Grown Folks” to get an idea of Choklate in terms of a singer, songwriter and compelling performer. The clip starts off with Choklate walking into a sophisticated bar and affectionately greeting her man, who’s just wrapped up a performance on the stage. If the guy playing Choklate’s love interest seems a little familiar, then you wouldn’t be wrong in your hunch as that is Malcolm-Jamal Warner, more widely known as Theo Huxtable from The Cosby Show. Choklate then takes the stage as Warner goes to sit down, and it’s as if she has this uncanny ability to sing directly to him while fully demanding the attention of the rest of the room.

There’s neither overtly sexual undertones nor a completely heartbreaking ending to “Grown Folks,” both of which you’d expect from your typical R&B song. In the end, the couple is happy and realize that their relationship has benefited from the changes of both of them growing individually. “Grown Folks” is a great foray into what Choklate is all about: A songstress to the core, Choklate infuses real lyrics with progressive beats, stirring up every kind of emotion in your mind, body and soul.

Of course, you can find all of this in Choklate’s sophomore album, To Whom It May Concern. Expect even more prolific songwriting and a heartfelt delivery from Choklate – and absolutely no excessive use of auto-tune. Choklate is the real deal. It also helps that she’s got some heavy-hitting producers backing her up in this album, including Vitamin D (of G-Unit, Redman and Young Buck fame), who exclusively produced “Grown Folks.”

We’re excited to be working with Choklate, Ricardo Frazer and the entire crew at MEMUSIC to help spread the word about her dynamic music and one of a kind sound. We’ve got copies of To Whom It May Concern available for your listening pleasure and on-air giveaways so please don’t hesitate to be in touch if you’d like to check it out! If you need more info, call Andy Gesner at 732-613-1779 or email us at info@HIPVideoPromo.com. You can also visit www.MEMusic.com and Facebook to get more info on Choklate.

Visit MEMUSIC	Visit Choklate