Alex Woodard is as good with a pen in his hand as he is when he’s strumming a guitar. “Halfway” comes from the same album that spawned the #1 CMT Pure Country Countdown video for ‘Reno’, and it serves as a title track, of sorts, to Living Halfway, his latest collection of essays. For the “Halfway” video, he’s teamed up with award-winning San Diego musician Savannah Philyaw to direct, for a work that reinforces the themes and tone of the book while adding an extra measure of grace.

Imagine you’re watching TV on a Sunday afternoon. You’re just flipping through the channels, not really paying attention to what’s on, and suddenly you come across a sitcom. You have a few laughs and get into the storyline, but what really captivates you is the main actress. You know her from somewhere.

Over the last 20 years, HIP Video Promo has enjoyed working with some of the most outstanding and iconic record companies within the music industry. Every Tuesday, we’ll go down memory lane and talk about some of our favorite record labels we’ve worked with in the past. On this Record Label Tuesday, we’re continuing with the awesome Matador Records.

Imagine you’re watching TV on a Sunday afternoon. You’re just flipping through the channels, not really paying attention to what’s on, and suddenly you come across a sitcom. You have a few laughs and get into the storyline, but what really captivates you is the main actress. You know her from somewhere.