Flashback Friday – Elvis Costello – “Monkey To Man”
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Here at HIP Video Promo, we’ve been working hard to promote music videos since the year 2000. It’s important to us to help younger and independent artists get the recognition they deserve, and it’s exciting to be on the ground floor with artists that become household names (and with over 4600 videos under our belts in 23 years, there are quite a few). Every Friday, we’ll be sharing a “Flashback Friday” video, where we get to reflect on one of our favorite videos from a few years ago.
There are some artists who are merely a flash in the pan; but some artists are here for the long haul, and over the years at HIP we’ve had the pleasure of working with some true legends. Among these is Elvis Costello: with a Grammy Award (“I Still Have That Other Girl” won the award for Best Pop Collaboration with Vocals in 1999) and a 2003 induction into the Rock and Roll Hall Of Fame, his place among music’s most important voices is clear. But in case anyone’s in doubt, think about this: artists ranging from Radiohead to Foo Fighters have cited him as an influence.
In September 2004, Elvis Costello released his 21st studio album, The Delivery Man, on Lost Highway. A fiery fusion of American roots music, R&B, and punk, Costello stated about the album, “The Delivery Man started out as a story about the impact on three woman’s lives of a man with a hidden past. The story took the song “Hidden Shame” as its unsung prelude. Parts of the narrative ended up being displaced from the final album by more urgent songs taken from the news headlines. One of the songs moved aside was to find an ideal home on Secret, Profane & Sugarcane.”
Soon after the album was released, we began a campaign promoting his video for “Monkey To Man”, a darkly comic R&B shouter. The “Monkey To Man” clip shows Costello at his most frantic, energetic, and casually hilarious. He’s surrounded by balloons, jugglers, bright lights, dancing beachgoers… oh, and some surprisingly coordinated gorillas, too.
Since 2004, Elvis Costello has released three more original albums- Momofuku (2008), Secret, Profane & Sugarcane (2009), and National Ransom (2010)- as well as three collaborative albums – Piano Jazz (2005, with Marian McPartland), The River in Reverse (2006, with Allen Toussaint), and Wise Up Ghost (2013, with the Roots). Among other accolades, in 2013, he received an Honorary Doctorate of Music from the New England Conservatory. Costello also released a memoir, Unfaithful Music & Disappearing Ink, in 2015.
We’ve been big fans of Elvis Costello since long before we worked together, and we can’t wait to see what he does next! We can’t wait to see what budding artist becomes the next legend. Do you think your video has what it takes to be the next break-out smash hit? Get in touch with Andy Gesner and the rest of the HIP Video Promo team by giving us a call at (732)-613-1779 or emailing us at info@HIPVideoPromo.com.
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