HIP Year in Review: 2013
Flashback Friday – Flyleaf – “All Around Me”
November 1, 2024
Take the tremendous set of 2013 music videos we championed as examples. At the time Lorde took the music world by storm, Disney’s Frozen hit theaters, and HBO’s Game of Thrones series recreated one of the most memorable events of the book series, “The Red Wedding,” these are music videos that crossed our path in 2013:
Armin Van Buuren – “This Is What It Feels Like” – 132M views – “This Is What It Feels Like” expresses how it feels to be without someone special and important to you. Sometimes, whether that means they are gone for good or just out of your life, it does not make the pain any easier to handle, and Armin Van Buuren captures that seemingly endless yearning in this song featuring Trevor Guthrie.
The Zombies – “Any Other Way” – 38K views – Since the band was founded in the early 1960s, The Zombies have made waves with all its rock genius. Their debut album included charting singles such as “She’s Not There” and “Tell Her No,” and that same revered sound can be heard years later with “Any Other Way.” It was The Zombies first ever music video.
of Montreal – “Fugitive Air” – 86K views – Back again in this blog series is one of our all-time favorite clients, of Montreal, but this track is not like the ones we have reviewed before. “Fugitive Air” holds their admired grooviness, but the focus is more on the abstract storytelling along with a video that is quite explicit while matching that same outside-the-box artistry.
Sarah Jaffe – “Vision” – 9.3K views – It is exceptional when artists can put their creative visions to action in a tangible form. Also, when jumping between polar opposite genre styles, they reinvent their distinctive sound, lure in new audiences, and keep consistent with the parts loyal fans love. The vibes for this single are totally different from those in her folk acoustic guitar hit “Clementine” covered in HIP Year in Review 2010.
She & Him – “I Could’ve Been Your Girl” – 5.2M views – Talk about a triple threat? Try quadruple. Zooey Deschanel sings, dances, acts, and with “I Could’ve Been Your Girl,” directs too. She & Him is yet another case where team HIP was instantly sold on their creative projects with their first outstanding campaign with us in 2008, and the views on “I Could’ve Been Your Girl” show how they were a consistent favorite for people far beyond the walls at HIP HQ too.
Someone Still Loves You Boris Yeltsin – “Nightwater Girlfriend” – 61K views – Get this: At the time we were promoting the “Nightwater Girlfriend music video for Someone Still Loves You Boris Yeltsin (SSLYBY), frontman Philip Dickey told us how he always joked about the band having to go their separate ways if Boris Yeltsin himself ever found out about their group.
The Dead Daisies – “Lock ‘N’ Load” – 720K views – The Dead Daisies are not your typical rock and roll band. Our first of over 20 campaigns with them was for “Lock ‘N’ Load” featuring Slash. In 2022, the HIP team serviced their studio-recorded music video for “Face Your Fear”.
Drew Holcomb & the Neighbors – “Good Light” – 491K views – Based from Tennessee, Drew Holcomb & the Neighbors bring country, pop, and folk together in their smashing hits. “Good Light” is the title track of the group’s 2013 album. In the single, Holcomb shows his appreciation for that person in his life who has the brightness to get the two of them through any darkness that may reveal itself throughout their life journeys.
STRFKR – “While I’m Alive” – 2.4M views – “Dancing can be taken very seriously, but it’s also something we do to let everything go — to let loose, have fun and enjoy life.
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