HIP Year in Review: 2007
Flashback Friday – Weird Al Yankovic
June 28, 2024
Flashback Friday – Pearl Jam – “The Fixer”
July 5, 2024
Picture this: It’s 2007. Bob Barker has hosted his final episode of The Price is Right, Apple has released the very first iPhone, and Keyboard Cat rules the internet. Time has flown by since, as it seems like just yesterday HIP Video Promo was fighting the good fight for these extraordinary 2007 artists’ music videos:
Maroon 5 – “Wake Up Call” (175M views)– No one can call themselves a 2000s music lover if they weren’t obsessed with this song. Lead singer Adam Levine finds his girlfriend guilty of cheating. The raving YouTube comments under “Wake Up Call” also stand the test of time, with Maroon 5 fans continuing to replay this legendary 2007 hit over and over again, even as of 2022.
Sia – “Pictures” (1.6M views)– Sia has proved herself to Australian and European audiences way before America was finally introduced to her in 2006. A year later, HIP had the honor of promoting “Pictures,” her only single not yet released or heard as part of the Lady Croissant live album in 2007. The visual exhibits the main actor’s fond memories of his bygone relationship with Sia’s character.
Spoon – “The Underdog” (2.9M views)– Indie rock enthusiasts are always ready to be Spoon-fed! There are two pronounced interpretations for “The Underdog,” and both could be correct simultaneously or independently. On the one hand, it’s advice for listeners never to discredit and brush off the little guys because anything is possible, and the underdog can pass you by if not taken seriously. On the other, it might as well have been the band’s warning that anyone questioning their capacity for greatness during their rise to fame will live to regret it.
Five Finger Death Punch – “The Bleeding” (30M views)– When HIP worked with Five Finger Death Punch in 2007 for “The Bleeding,” the present-day powerhouse metal band was building anticipation for their debut album, The Way of the Fist. This single did the trick, with its raw anger and pain bared in Ivan Moody’s storytelling and performance.
“Weird Al” Yankovic – “White & Nerdy” (169M views)– Unlike any of the more “serious” artists covered in the HIP Year in Review series thus far, “Weird Al” Yankovic is best known for his parodic music videos of some of the prominent popular culture idols: Nirvana, MC Hammer, Coolio, Queen, Bruno Mars, and others. Do not let the parody material fool you; Yankovic has a natural flow to his rapping and undeniable talent as a creative artist that can be neglected merely for his means of expression.
The Chemical Brothers – “The Salmon Dance” (31M views)– Not every appreciable single needs a profound purpose or calculated plot to stimulate listeners. Sometimes, a catchy backing track and some how-to dance lyrics are plenty to hook them in. “The Salmon Dance” by The Chemical Brothers exists because of these foundational characteristics.
Porcupine Tree – “Fear of a Blank Planet” (99K views)– Music and culture have a reciprocal relationship; music shapes culture, and culture shapes music. They end up being reflections of one another. Porcupine Tree’s “Fear of a Blank Planet” embodies this completely. The music video focuses on teens living their everyday lives, but their normal is concerning as they’re brainwashed by television media, video games, and — most alarmingly — prescription medication.
Charlotte Gainsbourg – “The Operation” (756K views)– The chemistry between Charlotte Gainsbourg and her shirtless lover in the video makes for an uncomplicated video concept that perfectly matches her imagery-infused songwriting. Her eyes never meet the camera lens, but her performance keeps audiences hanging onto each of the lyrics she or the young man mouths.
New Found Glory – “Kiss Me” (8.9M views)– As the band name suggests, New Found Glory loves reinventing popular radio songs, turning them into electrifying rock hits that beam with genre-changing brilliance
Grizzly Bear – “Two Weeks” (15M views)” – With choir-like vocals and influence from folk and pop genres, the Grizzly Bear brought us “Two Weeks.” The song’s meaning is not in your face, and audiences still debate it. It can be interpreted as explaining a dysfunctional relationship and asking for things to get easier. It can also be taken more basically to be about life as one big routine, having the same old same old but with momentary phases of good and bad change between the regular day to day.
Shout Out Louds – “Tonight I Have To Leave It” (183K views)– You’ve probably heard of bands touring the world by bus, but what about by boat? In Shout Out Louds’ named documentary, doubling as the video for “Tonight I Have To Leave It,” this touring by sea idea is brought to fruition.
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