Hip to the Scene Ep 11 – What Is Your Motivation? Tris McCall

One of the most important parts of music video promotion is connecting with programmers by effectively telling an artist’s “signature story.” But how does one develop the writing prowess to guide audiences through all the must-know details of any band’s background and career?

Coming in with over three decades of experience writing powerful prose is HIP To The Scene episode 11 guest Tris McCall. Whether he’s writing novels like The Trespassers, blogging about New Jersey arts and politics on Tris McCall’s Report, or covering the indie arts and entertainment scene through weekly news/reviews on NJ Arts and Jersey City Times, Tris has an abundance of sage wisdom, information and firsthand insights. Tris McCall is the best person to give us the answer to today’s question: “What is your motivation?”

With so much going on in the realm of music, staying inspired and keeping a high-spirited outlook is essential. The New York Times has praised McCall as “the plugged-in, Internet-era muse of Jersey City” – but at the end of the day, his writing portfolio speaks for itself. Tris is humble about his immense talent and unbelievable capacity for greatness in his work, crediting his undying interest in reading record reviews and actively — not passively — listening to music for his success. It’s also important to note that he’s a musician, too: Tris is a longtime singer/songwriter, which should come as no surprise considering both his musical passions and expertise in working with words. So, it checks out once again that Tris is completely in the know with all that comes with a professional career in music across all genres through consistent, immersive experience in multiple areas of the industry.

These conversations are guided by HIP Video Promo principal and founder Andy Gesner, whose charming, encouraging, relentlessly positive personality is the animating spirit behind the company. As all of our clients (past and present!) have come to know, Andy is a genial host dedicated to helping independent artists tell their stories. Andy has plenty of his own tales to tell and his own unique perspective on the industry, and you can expect him to challenge his guests and prompt them to share insights you simply won’t encounter anywhere else.

Watch our video to learn more and call us at 732-613-1779 or email us at info@HIPVideoPromo.com.

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