Project213
“Naughty Jenny” Music Video
Directed by Katie Preston
Add date – 2/19/2020

About Project213 (Pronounced “Project-2-Thirteen”)

Project213 is a genre-mashing, frequency-blending, psychosis-inducing project created by Jared Hallock. The name harkens back to his college days: room #213 in the music building where he and his friends would hang out all night creating chaos and sounds after the regular “day shifters” went home. 

Working out of a laboratory of instruments, Project213 was started in 2005 as a project to keep that collaborative spirit alive. Initially created as a studio project, it consisted of a rotating cast of musicians. However, with their new single “Naughty Jenny,” Hallock is solidifying the project’s live line-up and writing new music! 

About the video

The driving rhythms and quirky, dark undertones of Project213 blend well into Idaho’s thriving indie music scene. Festivals like Treefort and strong, supportive local venues, are fueling Boise’s artistic upswing. For Hallock, the heart of that scene is The Neurolux – you know, that bar with all the cool music history. The Neurolux, then, makes for the perfect setting for Project213’s video “Naughty Jenny.” The venue’s crown, seen lit up in the background of the video, is iconic imagery to the Pacific Northwest music scene.

Aside from Project213, Hallock works as a composer, writing music for dance, film, and web series.  Among his recent projects, Hallock composed the score for the comedy web series Vagina Town. “Naughty Jenny” was named after the show’s lead character Jenny, and an early version of “Naughty Jenny” was featured in episode 4. In the song, Jenny is the object of affection, and the title of the song suggests that she has a certain reputation. Could Naughty Jenny be all she is rumored to be?

Want more from Project213 and HIP Video Promo?

We’re thrilled to be working with Project213 to promote “Naughty Jenny!” We’d love to see this video included in your regular programming and online presentations, so please let us know what we can do to make that happen! We’ll also have plenty of Project213 merch (they cut their own records!) available for on-air contests and online giveaways, so let us know if you’d like us to send some. Rather than albums or EPs, Project213 chooses to focus on a “one song, one video” release strategy. If you’d like more information, please call Andy Gesner and the HIP Video Promo team at 732-613-1779 or email us at info@HIPVideoPromo.com. You can also follow them @Project_213 on Twitter or @Project213 on Instagram and Facebook, or check out thejaredhallockcommunity.com.