Artist:
GENERATIONALS
Label:
POLYVINYL RECORD CO.
Video:
“PUT A LIGHT ON”
Director:
Vice Cooler
Add Date:
May 30, 2013

Polyvinyl Records’ band Generationals is a modern rock group tinged with indie-rock elements and atmospheric notes often being compared to a more subdued version of the modern rockers, Foster the People. With a new album well on its way to success, this New Orleans based band is making a name for themselves throughout the indie music scene. From the up and coming album Heza, HIP Video Promo presents the video clip “Put a Light On.”

Ted Joyner and Grant Widmer became friends as high school freshman in New Orleans. While attending Louisiana State in Baton Rouge, the two formed The Eames Era with three classmates in 2003. The conclusion of that group in 2007 led to a return to New Orleans where Joyner and Widmer began writing songs as Generationals. Their debut Con Law was recorded in 2008 in Washington, D.C. where a wide array of coverage of the presidential campaign between Barack Obama and John McCain was going on, lending the band their name—Generationals. Con Law was released in 2009 bearing the influence of Phil Spector’s mid-century pop, but Generationals’ influences range from brit-pop to dance with electronic elements.

The band stuck to their obsession with tape recording on 2010’s Trust EP, honing a new wave sound, and their 2011 sophomore LP Actor-Caster revealed a band zeroing in on their strongest talents, efficient pop songwriting. In 2012, a refreshed Generationals completed recording Heza, their debut LP for Polyvinyl Records and brought the completion back to their roots in New Orleans. The new sound of Heza defines Generationals’ new sound and it has been said that they “aren’t so much shedding their old skin as growing more comfortable in the one they’ve always inhabited.” Their latest video “Put a Light On” offers an introduction to the band’s most influential album, Heza.

Strewn with every day images, “Put a Light On” combines contemporary scenes of freedom. Acting the part of wanderers or nomads, we join Joyner and Widmer as they stride throughout city streets with no place of home or knowledge of their whereabouts. The song is energetic, yet subdued and transcends modern rock music. As the scenes portray some strange individuals, such as a man beating a television to a pulp, we cannot help but to acknowledge the unspoken undertone of the single, “Put a Light On”—while the song is happy and upbeat, there is a truth to the loss of identity that Joyner and Widmer experience in these eccentric scenes, yet they offer a sense of companionship and relief to music listeners.

The music of Generationals is wildly contemporary, and the clip “Put a Light On” takes us on an adventure of an individualistic nomad. Striving for identity, the scenes of the clip take us to another place and offer us meaning to the wondrous tunes of Generationals. For more information on this Polyvinyl Records band, please contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779 or email us at info@HIPVideoPromo.com . You can also visit www.PolyvinylRecords.com or www.Generationals.com for more info on Generationals.

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