Artist:
DEZERT EEZ
Label:
N-CENDIARY ENTERTAINMENT GROUP
Video:
“AMERICAN HOOD FIGURE”
Director:
Angela Watson
Add Date:
September 19, 2011

Hello programmers of the nation! It’s Andy Gesner here with the HIP Video staff, bringing you the true representatives of the underground hip hop movement. Dezert Eez have built a massive national following by staying true to form, not watering their music down for the radio, and touring with some of the genre’s biggest names. Now they’re ready to dominate the television medium with their vicious new single “American Hood Figure.”

Dezert Eez formed at Western Michigan University, located in Kalamazoo, MI and have been representing their state ever since. The trio worked together, during a watered down rap era, with a common goal of the resurgence of underground hip hop. When the group first made their music downloadable on the net, their following quickly exploded across the nation in the same year, earning them an opening slot for Wu Tang’s Capadonna Tour in 2004. Dezert Eez followed up the tour with their first mixtape, The Realness, which won widespread critical praise that focused especially on the group’s lyrics. The buzz helped them earn a raft of high-profile gigs, including shows with KRS-1, Dead Prez, Slum Village and a mini tour with Wu Tang Clan’s Inspectah Deck. The group leapt to a bigger stage in 2008 when 5-Star, one of their members, teamed up with C-Rayz Walz, and Killah Priest and Bronze Nazareth of the Wu Tang Clan on indie heavyweight label Babygrande Records to form The Almighty. The album also featured hip hop legends Canibus, Keith Murray, and Planet Asia. Now Dezert Eez continue to gain momentum with their latest record titled Ghettoboxx, which features guest vocals by Ghostface Killah, Raekwon and The Game. As a testament to the group’s hard work ethic, Dezert Eez have also stayed in blog headlines by a constant supply of mixtapes (including the widely publicized Call of Duty: The Black Ops) after the album’s release, as well as by staying on the road in support of their record.

This never ending stream of content has kept Dezert Eez at the top of the blogs with Coast2Coast, Hip Hop DX, Kalamazoo Gazette, AllHipHop and many more featuring “American Hood Figure” along with Dezert Eez mixtape singles. The song chronicles the difficulties facing the streets and how the trio survives and thrives in their environment. Each Dezert Eez member presents his own rhyming scheme and flow as the group trades verse. Keeping the style strictly classic and old school, there are no corporate shout outs, techno melodies, or poppy choruses in this spitfire track. This sort of barebones approach is what has earned the group recognition from the genre’s leaders, helping them become a fan as well as an artist favorite. The video showcases each member in their own frame and ride as they deliver their lines. At the end the group assembles on the streets of their home city in the powerful v formation.

Join us in exposing Dezert Eez to all of the hip hop fans out there. This group deserves your full attention and has the credibility to command it! If you’d like some Dezert Eez stuff for contests and giveaways, let us know and we’ll hook you up. For more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com.